Introducing Crave, your new culinary companion. So you know how airlines sometimes offer cheap, last minute seats when their planes aren’t full? Or how hotels offer discounted rooms when they…
Introducing Crave, your new culinary companion.
So you know how airlines sometimes offer cheap, last minute seats when their planes aren’t full? Or how hotels offer discounted rooms when they haven’t reached capacity? Well guess what: now restaurants can do the same thing.
The concept was created in Melbourne, one of the best food-cities in the world. Australians certainly love eating out thanks to wonderfully vibrant and diverse food scenes in each city. This app (known as EatClub to Aussies) already has over 2,000 restaurants on the platform and half a million customers in Australia. Crave is the best thing to come out of Australia since errrrr… Ugg boots, Kylie, INXS. Actually scrap that. This app is the Hugh Jackman of food apps (Wolverine era).
Eating out just got a whole lot more fun.
Every time you’re heading out for a meal, you can check the app and see if any restaurants in your area have last minute deals. All the deals appear on a map. You can book for yourself or a group and all deals are restaurant-wide (including drinks). Yes that’s right, including drinks. Crave also allows you to subscribe to your favourite restaurants so you can be notified whenever they post a deal. But you’ve got to be quick to claim the best deals!
Food tastes better in a restaurant so put away that delivery app and start enjoying food the way it’s meant to be eaten – straight from the kitchen! “While the technology trend in the hospitality space is driving customers away from dining out, EatClub and Crave aim to bring them back. Our vision is a more vibrant restaurant scene with people eating out, more often”, says EatClub & Crave CEO, Pan Koutlakis.
How does it work?
You’re the owner of a restaurant and you have a handful of spare tables one night. You open the Crave app and decide to offer a select amount of diners incentives (deals of up to 50% off) to fill those tables. The Crave app allows you to send out deals in a matter of seconds. They’re then instantly available for customers to claim. Simple.
Co-founder and celebrity chef Marco Pierre White believes that “dynamic pricing” has revolutionized other industries and that Crave will do the same for restaurants. “Hotels and airlines have been using dynamic pricing for years; it’s time restaurants were given that opportunity,” says White.Crave helps you, as a customer, discover new restaurants. You can eat out more often. Plus, you’ll never have to queue.
Hungry? Download Crave here.